Government of Canada | 2026 Canadian Census

For the 2026 Canadian Census, I took on the challenge of evolving a 2D vision into a tactile, living 3D world. Beyond the technical pipeline of modelling and rendering, my heart was in the movement—using character animation to bridge the gap between complex data and a human audience.

From the fluid transitions on screen to the high-res stills for the national print campaign, I focused on creating a unified visual language that felt both professional and deeply approachable.

Process

Print campaign

CREDITS

Storyboards: Seung-Ju Lee & Lily Chaio
2D Character Design: Seung-Ju Lee
3D Character Modelling: Tessa Eden, Luis Campos
3D Animation: Luis Campos, Marcin Porebski
additional 2D Animation: Jeffrey Brown
Compositing: Luis Campos
Additional Static Images: Luis Campos, Marcin Porebski, Chris Johnson
Producer: Giles Sander
Agency: M5
Client: Stats Canada